Hi! I'm Tony

Copywriter
Author
Consultant
Coach

I’ve been called the world’s most conscientious copywriter—which is a nice way of saying I care more about your results than my reputation. I’ve been creating copy that compels, connects, and closes before you could Google ‘how to write a sales page, before the world had the internet, and before you could just “prompt ChatGPT” and hope for the best.

I also teach entrepreneurs and founders how to write copy. If you’ve got the time and the chops, you’ll run with it. If not, I’ll do it for you – and you’ll know exactly why it’s worth it.

Here's How I Can Help You

PATH 1: LEARN IT (For the Self-Starters) $12,000/ 16 Weeks

You want to own this skill. Smart. I’ll show you the frameworks, the psychology, and the structure behind copy that converts.

What you get:

4 live monthly group coaching calls (I review your work, you fix it live)
Weekly office hours with me and guest experts (ask anything, get unstuck fast)
My Copywriting Handbook (bestseller, ranked #9 of the top 100 by BookAuthority)
Access to my DIY Copy Intensive (self-paced course: hooks, offers, emails, pages)

Best for: Founders who have time, love to write, and want to control their message.

PATH 2: HIRE ME (For the “Just Make It Work” Crowd) $2500 and Up

You tried to write the copy. You stalled. Or you just know your time is worth more than wrestling with a sales page for three weeks.

What you get:

Message Makeover Sprint: $2,500–$5,000 (10 days: hook, offer, page, 5 emails)
Conversion Engine Build: $10,000–$25,000 (4–6 weeks: full funnel, tested and live)
Fractional Chief of Copy: $5,000/month (I’m your copy lead, on demand)

Best for: Founders who need it done right, done fast, and done by someone who’s closed $500M+ in sales.

WHY ME?

I’m a veteran direct-response copywriter and former VP of Piranha Marketing, Inc. From 1994 to 2000, my younger brother Joe Polish (Genius Network) and I transformed thousands of service businesses worldwide. I’ve critiqued over 3,000 ads and consulted with hundreds of businesses.

In 2002, I founded Absolutely Brilliant Concepts, Inc. Since then, I’ve generated over $400M in sales for my clients. In 2018, I launched my Copy Avengers™ team. I’ve been the “guru’s” secret weapon for 30+ years. Whether you’re a $100M company or a six-figure solopreneur, you’ll get the same care and commitment.

WHAT I DO (IN PLAIN ENGLISH)

Hooks that stop the scroll. The exact angles your buyers can’t ignore.
Offers that feel like a steal. Irresistible value math + smart price psychology.
Copy that closes. Emails, pages, scripts, and message-market fit that shows up in your bank account.

If you sell coaching, courses, events, SaaS, or high-ticket services, I’ve probably built a version of what you need.

Are You Making The Mistake of Letting AI Do Your Thinking? Look...Copywriting is the MOST IMPORTANT Element For Business Success. You have to know what good copy is whether you write it yourself or use AI. Here is an easy way to get the knowledge you need to generate great copy, boost your brand and drive more sales!
Get a FREE Copy of My Bestselling Book, Just Cover Shipping/Handling

"The Wise Guys Copywriting Handbook"

Discover the tips, tricks, and tested methods for writing copy that converts

Copy is salesmanship in print. Get it right and you’ll attract and persuade people to do business with you…Get it wrong, and you’ll drive them to your competition.

Make sure you get it right by starting with this simple, down-to-earth book. It will guide you in writing compelling marketing messages, irresistible advertising, and emotional direct-response copy.

What Can You Expect

Most copywriting books are written by people who teach copywriting. This one’s written by someone who’s actually done it—$400 million in sales over 30+ years, including $80 million in 12 months for one client.

Inside, you’ll get the frameworks I’ve used to write hooks, offers, and emails that close. No fluff. No “foundational truths that have remained unchanged for hundreds of years.” Just the stuff that works—backed by three decades of cash-register proof.

If you’re tired of “crappy marketing messages” and want to write copy that actually moves people, this book will get you there. Ranked #9 of the top 100 copywriting books by BookAuthority, there are foundational truths about copywriting that have remained largely unchanged for hundreds of years. The copywriter still runs the sales and marketing show, and compelling, effective, emotional communication still trumps technology — even AI!

WHAT OTHERS ARE SAYING ABOUT THE WISE GUY'S COPYWRITING HANDBOOK

Holding nothing back

"I've read hundreds of books on Copywriting, Marketing, Advertising, and Selling. This one is right up there with the best of them. Policci takes what he has learned and used throughout his career and shares his tips and insights in a straightforward, practical way that will be extremely helpful to newbies and experts alike. Many successful copywriters refuse to share their secrets and “tricks of the trade,” but Policci deserves tremendous praise for holding nothing back in this must-have book for all business owners and copywriters...

Bravo, Tony! Thank you!

- Steve Sipress

Fun, Engaging and Useful

"Reading Tony's book is like having a personal consulting session with the man himself. It's fun, engaging material that will make you loads of money if you let it (that is, if you just implement his advice). The book even contains an appendix of problem-solving tips and reference material, such as ways to cure writer's block, how to write a great headline, a list of gripping emotional words to use in your copy, and more. Awesome read."

Bravo, Tony!

- Jamie Cassata

I feel like I could go pro...

I'm not a professional copywriter, but I feel like I could be after reading this book!

Tony's easy to follow style of writing kept me hooked onto every page. I could actually see how to implement his teachings into my sales copy. He gives some really easy to follow systems with great examples that are very helpful. I cant wait to see how this will change the results of my next next sales letter. I highly recommend this book for an easy guide to copywriting.

Thank you!

- Jonathon Schultheiss